Chat clean or dirty

Added: Alejandrina Sokol - Date: 11.03.2022 08:57 - Views: 25853 - Clicks: 5594

In cultures around the world, why is being clean always a seen as good thing? Why is being dirty one of our least desirable traits? The words we use are echoes of how our thought is structured — how we think at a deeper level. And how we think, even at a subconscious level, guides how we ultimately behave. This association with right as good and left as evil is also prevalent in many non-Christian cultures. In his investigation into human morality, social psychologist Jonathan Haidt shows the common deep core values that all humans and probably primates share around the world.

Purity is a value shared by all humans and valued especially highly by people who identify as conservative. This thinking is also common in all world religions. Before we walk into a temple or a mosque we wash ourselves, because, God forbid, we should enter a holy place in an impure state. Brandgarten recently did some global research on the mouthwash category and learned that around the world, poor oral hygiene was not only associated with bad breath but also universally a of bad health.

At a subconscious level, they were seen as unhealthy and impure and bad potential mates! We have also done a lot of consumer research in the organic food category and one of the key emotional benefits that consumers derive from organics is the feeling that they are doing something virtuous. By providing their family with organic pure food, they are also being a good caregiver. This phrase is a powerful clue that the brand plays an important ritualistic role in their lives. Often, not feeling complete is about not feeling clean or pure. In the moisturizing category for example, a big insight was that consumers saw moisturizing as part of a cleansing, purification ritual — as a way of getting back to purity.

They often used moisturizing lotions as the last step of a morning cleansing process ritual. From research we have done in the faucet category, we know that the act of cleaning a sink or a kitchen also helped homeowners feel clean on the inside.

It provided a tremendous relief when their house was now presentable to visitors. There was a virtuous morality and a peace of mind in having a clean house. The language we use is a powerful clue to the way we structure and see the world. As marketers, understanding these underlying codes can help us be much more empathetic and effective. Fritz Grutzner is president and founder of Brandgarten, a firm that specializes in uncovering the emotional drivers behind consumer behavior and using deep human insights to build powerful brand strategies. He can be reached at fgrutzner brandgarten.

Purpose-Driven Branding. With Cheese.

Chat clean or dirty

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clean or dirty?